The people responsible are in the room.

34 Software is a product engineering studio led by Onur Ucar. Clients work directly with the engineers making product and architecture decisions.

Discuss your project

Founder & Head of Engineering

Onur Ucar

Purdue alumnus. Onur founded 34 Software and sets product and architecture direction across our engagements, working with the engineers, designers, and AI specialists who deliver them.

About Onur GitHub LinkedIn

How we work

Own the outcome

The useful unit of work is a product moving forward, not a queue of completed tickets.

Understand before replacing

Existing software contains history and value. We diagnose the system before recommending the shape of the fix.

Make decisions visible

Direct communication keeps product, technical, and operational tradeoffs understandable.

Build for real conditions

Architecture should suit the product, team, risk, and operating environment rather than an abstract ideal.

Stay after launch

Shipping is one state in a product's life. Maintenance, learning, and iteration keep the system useful.

A studio built for direct accountability.

Onur sets product and engineering direction, and the engineers on an engagement stay accountable for the decisions they make. When a project needs additional specialist capacity, people are introduced by role and responsibility rather than hidden behind an agency layer.

Some engagements begin with a focused audit. Others need a product built from zero, a stalled roadmap restarted, or steady engineering ownership alongside an internal team.

Discuss your project.

Tell us what you are building or what needs fixing. We will help you find the clearest way forward.

Discuss your project